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Grow repeat revenue. Instantly.

By Softworx • Since 1986 • Guru in production since 2024

AI Customer Service for DTC Brands That Answers Every Order, Return, and Subscription Question

Handle WISMO, returns, exchanges, and subscription changes instantly across web, email, SMS, WhatsApp, and phone, audited at 97%+ accuracy, so support drives retention instead of eating margin. Live in five minutes.

No credit card. 7-day free trial. 90-day money-back guarantee.

Why it matters

In DTC, the second purchase is where the margin is

Acquisition is expensive and getting more so, so a DTC brand lives or dies on the second and third order. But the moments that decide whether a customer comes back are almost all support moments: where is my order, can I exchange this size, how do I pause my subscription. They land on email, SMS, WhatsApp, and DM at all hours, mostly the same questions over and over, and a slow answer turns a loyal customer into a chargeback and a one-star review.

A generic bot cannot be trusted with order status, returns eligibility, or a subscription change, the exact things that go wrong. instantAIguru answers from your own catalog, policies, and store data, runs the real lookups like order status, returns, and subscription swaps through a deterministic engine rather than guessing, and replies in your customer's language. The answer is instant; the action is exact.

Instantly Answers Web Chat

Tailored to your industry

Built for the way DTC brands actually run

  • Grow repeat purchases

    Answer product, fit, and subscription questions accurately so more first-time buyers come back for the second and third order.

  • Post-purchase, handled

    Resolve 'where is my order,' returns, exchanges, and subscription changes instantly, across every launch and seasonal spike.

  • Higher average order value

    Recommend complementary products and answer product questions accurately to grow basket size.

  • Sell abroad without a bigger team

    When you do ship internationally, reply in your customer's language with duties and international returns handled, no regional support hire required.

Further reading

How DTC brands turn post-purchase support into repeat revenue

Why you can trust it

Answers you can trust. Actions that cannot go wrong.

Answers are grounded in your own content, so the Guru cannot make things up, and every transaction runs through a deterministic engine, never the language model. That is the difference between a chatbot that sounds right and one you can actually put to work in DTC brands. 200,000+ business flows in production, zero errors.

Read the full argument: The Third Wave

Make the case for your team

Transparent pricing. Clear comparisons.

Two pages your finance lead and your head of support will want before you commit.

Pricing

From $71.25 a month

DTC margins are thin and support spikes hard around every launch and Black Friday. Flat pricing with unlimited seats means a viral drop does not blow up your support budget.

See full pricingCompare vendors

Guru vs the alternatives

Most chat tools were built for ticket triage, not retention. See how the Guru compares on order status, returns, and subscription support.

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Security and compliance

Built for the regulated realities of DTC brands

DTC brands hold customer names, addresses, payment tokens, and order history. Encryption, audit logs, CCPA compliance, and a strict no-training-on-your-data policy keep that data protected on every channel.

  • Encrypted in transit and at rest
  • GDPR, CCPA, and HIPAA compliant
  • Regular audits and penetration testing

100% Self-Serve Onboarding

Three steps. Under five minutes.

  1. Step 1

    Enter Your Website

    Type in your business URL. Our Guru automatically reads your entire site and becomes an expert on your products, services, FAQs, everything.

  2. Step 2

    Customize Your Guru

    Match your brand colors, add your logo, and type any special instructions in plain English. Want it to greet visitors a certain way? Just tell it.

  3. Step 3

    Go Live Instantly

    Copy the snippet and paste it into your site. Your Guru is live and helping customers 24/7.

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You got this. True self-serve, no need to make an appointment with us.

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