Style your customer experience. Instantly.
By Softworx • Since 1986 • Guru in production since 2024
AI Customer Service for Fashion Brands That Knows Your Sizing, Fit, and Returns Policy
Answer style, sizing, fit, returns, and care questions instantly across web, email, SMS, WhatsApp, and phone. Audited at 97%+ accuracy on your product catalog. Live in five minutes.
No credit card. 7-day free trial. 90-day money-back guarantee.
Why it matters
Fit uncertainty is the reason the cart never converts
In fashion the questions are always the same and always specific: will this fit, does it run small, is the fabric warm, how do I care for it, can I return it if it does not work. A shopper on their phone at 11pm will not wait for a support email, and if your site cannot answer in the moment, they either buy the safe size and return it, or they do not buy at all. Returns and abandoned carts are two symptoms of the same missing answer.
Generic bots guess at sizing and get care and returns wrong, which in fashion means chargebacks and lost trust. instantAIguru answers from your actual product catalog, size guides, and returns policy, on web, email, SMS, WhatsApp, and phone, in every customer's language, and hands off to a stylist or agent when the question needs a human eye.
One Brain, Every Inbox
Type a message...
Powered by instantAIguru
Tailored to your industry
Built for the way fashion and lifestyle brands actually run
Accurate sizing guidance
Give shoppers reliable fit, sizing, and material details so they buy with confidence the first time.
Expert styling advice
Suggest pairings, occasions, and on-trend looks that increase basket size and customer delight.
Streamlined returns and exchanges
Handle high-volume returns and exchanges instantly to protect margins and reduce friction.
Consistent brand voice
Maintain your fashion-forward tone and product expertise across every channel and conversation.
Further reading
Sizing, returns, and style: what the Guru actually does for fashion brands
Why you can trust it
Answers you can trust. Actions that cannot go wrong.
Answers are grounded in your own content, so the Guru cannot make things up, and every transaction runs through a deterministic engine, never the language model. That is the difference between a chatbot that sounds right and one you can actually put to work in fashion and lifestyle brands. 200,000+ business flows in production, zero errors.
Read the full argument: The Third WaveMake the case for your team
Transparent pricing. Clear comparisons.
Two pages your finance lead and your head of support will want before you commit.
From $71.25 a month
Fashion runs on launches, drops, and seasonal returns. Flat pricing with overage forgiveness keeps your support bill predictable even when a campaign goes viral.
See full pricingCompare vendorsGuru vs the alternatives
Most chat tools cannot handle stylist-grade pairings, sizing logic, and returns in one voice. See how the Guru compares against Intercom, Zendesk, and Tidio for fashion brands.
Compare alternativesSecurity and compliance
Built for the regulated realities of fashion and lifestyle brands
Fashion shoppers share sizing, payment, and address details across DMs and chat. End-to-end encryption and strict PII handling keep that data safe across every channel and country.
- Encrypted in transit and at rest
- GDPR, CCPA, and HIPAA compliant
- Regular audits and penetration testing
100% Self-Serve Onboarding
Three steps. Under five minutes.
- Step 1
Enter Your Website
Type in your business URL. Our Guru automatically reads your entire site and becomes an expert on your products, services, FAQs, everything.
- Step 2
Customize Your Guru
Match your brand colors, add your logo, and type any special instructions in plain English. Want it to greet visitors a certain way? Just tell it.
- Step 3
Go Live Instantly
Copy the snippet and paste it into your site. Your Guru is live and helping customers 24/7.
You got this. True self-serve, no need to make an appointment with us.
Get AI Customer
Support Today
Experience the power of your instant omnichannel Guru. Start free, no credit card required.